9 Best OptinMonster Alternatives (March 2023 Price Compared)

Have you ever wondered how many emails you can send a month? Wondered what email marketing software you should be using? If you’re looking for something more advanced than just using OptinMonster, I’ve got the best option monster alternatives you should check out.

If you’re looking to increase your conversion rate and get more subscribers, leads and customers then you need to use a lead generation tool like OptinMonster. But this is our preferred choice – the others plenty of alternatives are listed below that we’ll discuss.

In this post, we’ll discuss what makes some of our favorite OptinMonster alternatives a cut above the rest when it comes to displaying forms and growing your email list.

First, let’s take a look at each one of their main features. After that, we’ll go over which one will be best for your situation depending on what type of company you run and how many forms you intend on using.

What’s Wrong With OptinMonster Anyway?

OptinMonster was launched back in 2013 by the team of a pure lead generation tool. Since then, it has been used by thousands of users and added one feature after another to its list of options, making it a formidable player in the affiliate space.

OptinMonster is a tool used to grow leads and boost conversions on your site while also performing other functions. It is sometimes misjudged as “just a lead generation tool” when it truly can do many more things than that!

OptinMonster consists of tools that help people create popups and subscription forms. It also provides A/B testing tools; these help analyze how your audience responds to different popup or subscription form configurations. More recently, OptinMonster became a hosted service.

OptinMonster has been trusted by millions of website owners around the globe and they have actually increased subscribers, sales, and revenue. Are you ready to learn more? There are dozens of case studies from previous users that prove just how much potential OptinMonster has for your website

Why Look for Alternatives to OptinMonster?

OptinMonster Pro is for serious players – people who truly believe in what they’re doing and want to up their game to get the most out of it. If you’re a beginner on a low budget, it can seem expensive compared to free tools that let you create popups and banners for free.

There are benefits to paying now rather than spending more later though because once you start using OptinMonster you will quickly be able to see why paying $9 or $297 isn’t so bad when considering the return it gives unlike the option of not buying anything at all.

A third party integration is when a marketing tool can interact with another marketing tool for more efficient content distribution.

For example, there are dozens of third-party integrations for OptinMonster like Google Analytics, Constant Contact, Mailchimp and Zapier.

Otherwise if the budget allows it, they’re definitely at the top of the list when it comes to all the tools you have!

Let’s now talk about some of the other lead generation options available on the market. As compared to what OptinMonster has to offer, do these match up?

With such a strong plugin and solid rep support, you can be sure that opting for OptinMonster is nothing but a winning choice.

So if you want more options or you like supporting the indie developers who created it by paying fair pricing, there are some great alternatives listed below.

The Best OptinMonster Alternatives For 2023

Here are the top lead generation tools that let you do the same things as OptinMonster:

Best OptinMonster Alternatives
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1. ConvertPro

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Convert Pro is a cost-effective WordPress lead generation plugin with a growing library of templates for creating mobile optin forms. Template customization can be applied by dragging and dropping elements onto your web page or from within the editor, and you can create 100% unique designs from scratch.

You can use forms which include slide-ins, popups or fullscreen CTA’s. You can target forms on a page level, or you could target people who click on something else first, maybe they need help instantly signing up to your newsletter.

There are also targeting rules based on exit intent, and device type: desktop, tablet or smartphone

Convert Pro’s opt-in form features a wide selection, including popups, slide-in boxes, info bars, embedded forms, after post bars and widgets.

With precise triggers like “Welcome” or “Exit-Intent” you can display your opt-in forms at the right moment. Advanced filters will help you with targeted visitors based on their previous visits and much more.

A/B testing of multiple opt-in forms is available for you to compare results and find the one which works best for your readers.

Convert Pro is ideal for anyone looking to add email capture to their website but who also wants more from their tools than just the ability to present customers with a popup form. It’s both a plugin and standalone product in one handy tool.

ConvertPro VS OptionMonster:

Converpro vs optin monster
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Convert Pro has around 30+ mailer integrations and powerful audience targeting rules. This puts it just not that far apart from OptinMonster ”’which”’ is considered to be the market leader in its industry: reputation, customer lists, and existing features/content.

However, there are still other features missing like rule saving, onsite retargeting, and campaign animations for example but we’ll let these slide as compared to the lack of customer success stories and customer reviews (which could affect their overall ranking on Google.)

ConvertPro Pricing:

ConvertPro Pricing Plans
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Convert Pro is available with support and updates for $99/year or a once-only $399/lifetime deal. Or, you can pay $249 for a bundle of tools, including Convert Pro, Astra Pro, Schema Pro, and WP Portfolio.

2. Bloom

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Bloom is a sophisticated email opt-in plugin for WordPress that allows you to build unforgettable signup forms. Each Bloom template has several different sections with creative fields so you can focus more on the content rather than source code and design.

Bloom features over 100 form templates, integration with leading providers like MailChimp, and can be fully customized to meet your needs.

Bloom is an email opt-in tool for WordPress. Similar to OptinMonster, there are targeting options, but just a handful. You can target or exclude specific posts and pages. You can also display campaigns based on visitor location and interaction.

Bloom provides you with all of the features that one would expect from a premium WordPress form plugin. The dashboard is easy to use, intuitive to learn and should have you building your own form in minutes. If you don’t want to build your own, there are plenty of popup forms or slide-in forms (to name just 2) for you to use.

Bloom VS OptinMonster:

Bloom feature
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Bloom is preferred to OptinMonster for many people because it’s so much easier to use. Although it might not be able to do all the things OptinMonster does, what Bloom does, it does so very well.

Bloom is a close competitor to OptinMonster, but it’s no match. While OptinMonster offers over 30 integrations for other marketing tools, Bloom offers around.

And although the Bloom list of targeting rules tops out at “show after this many scrolls”, whereas the OptinMonster list topped out at “this many seconds between showings”.

One disadvantage to Bloom is that you need to sign up for the entire Elegant Themes package, which can be quite expensive. Also, there is no way to opt-out of other tools that you might not need and just get the Bloom plugin by itself.

Bloom Pricing:

Divi latest pricing
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The Bloom WordPress theme from Elegant Themes is available in a bundle that costs $89 per year and gives you access to the full range of products from Elegant Themes including the Divi Builder plugin. Buy now for just $249 for a lifetime of access.

3. Unbounce

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Unbounce is an advanced best lead generation plugin tool that combines the latest in web technology with a marketing platform to help get visitors to your site to perform specific tasks. Thanks to their machine learning capabilities, you can have more confidence knowing that Unbounce will be working 24/7 collecting data on what works and what doesn’t through A/B testing.

Unbounce is a landing page builder with popup and opt-in bar features. It uses cloud-based services to deliver your landing page designs using tools for drag-and-drop form creation, data tracking and analytics, A/B testing, and more.

Unbounce can be used as an alternative to OptinMonster and includes tools for lead generation. You can use campaigns to create coupon codes, limited-time deals, product announcements and more.

The tools are easy to use with a drag and drop editor, and you can target visitors using search terms and keywords.

But Unbounce allows you to automatically replace the text in your landing pages with relevant words from the search phrases of your leads.

For example, if a visitor appears at your webpage via a keyword search for “email marketing”, and then subscribes to one of your offers, the word “email” appears on their subscription form as replacement text rather than its original word.

UnBounce VS OptinMonster:

Unbounce feature
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Many people use Unbounce or Optin monster as part of their marketing efforts, with both platforms building up a considerable following in the process. If you like how Unbounce works and how it feels, then its platform should be a lot easier for you to get to grips with than OptinMonster’s.

It also fully integrates with landing pages, so if that’s something you’re currently using in your marketing strategy, then it could be right for you.

Unbounce and OptinMonster both let you create and schedule seasonal offers that run automatically on set dates. They also both offer A/B testing to experiment and find the best-performing designs.

As part of this testing, they let you create similar experiences, only with different images (so that visitors can differentiate between what they get depending on the one they click).

Unbounce Pricing:

Unbounce pricing
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If a prospect has visited your landing page more than 5 times, you’re wasting money on a pay-per-click campaign. Think about it — if someone really wants to buy what you have to offer, they’ll find their way back to your homepage in less than 5 clicks.

For marketers who care about getting results, Unbounce offers budget-friendly pricing starting at only $81/month (if paid annually). All plans include unlimited landing pages, popups, and sticky bars.

4. Sumo List Builder

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Sumo List Builder is somewhat similar to other Lead generation products like optinmonster. It was built using the Sumo system so it has a lot of features that will be familiar to users and comes in the same stylish design that customers have come to expect from Sumo.

Within Sumo List Builder, you can collect information about your visitors online, build forms from tasks or events and track stats on what people actually do when they sign up for your email and more.

Sumo List Builder is a basic but easy-to-use tool for creating opt-in forms. It doesn’t have as many features as some alternatives, but it does offer click map and conversion tracking capabilities.

With eCommerce integrations, you can use the tool to detect visitors abandoning their carts. This can help you reduce abandonment and also increase average order value.

Sumo List Builder VS OptinMonster:

Sumolistbuilder feature
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Sumo List Builder might not be as feature-rich as it’s competitor, OptinMonster, but what it does offer is a streamlined, easy to use interface guaranteed to have you building and installing popups within minutes. If ease of use and accessibility are priorities for you, Sumo List Builder might just be the plugin you’re looking for.

Sumo and OptinMonster are two excellent tools that provide you with the necessary features to be able to create effective lead generation campaigns. Sumo is a great tool to be able to run email marketing campaigns directly through its own service, so if you want more control over your email campaigns, then Sumo may be the perfect fit for you.

However, if you’re looking for a tool that will help you connect multiple platforms like WordPress and Shopify while affording you the opportunity to sync marketing campaigns across those various channels, then opt in Monster may just want your business needs!

SumoList Builder Pricing:

Sumolistbuilder review
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The premium version of Sumo List Builder provides a wealth of features for $39 USD per month, or else you can use completely free alternative to optinmonster version to build up your mailing list. Its one of the best free optinmonster alternatives for wordpress.

5. Icegram

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Icegram is another optinmonster alternative plugin which does have a premium version but in order to get the full OptinMonster alternative experience, you must subscribe for premium. Icegram provides over a hundred popup designs and slide-ins ready for you to use at no cost.

Icegram is a WordPress plugin to display call-to-action buttons that connect directly to your list management system, such as ConvertKit or Aweber. It lets you invite visitors to contact you and subscribe email lists of all kinds.

Icegram integrates seamlessly with email applications, works inside WordPress, and includes tools for A/B testing. Not only that, Icegram offers intelligent engagement triggers and geo-targeting to add an extra element of flexibility.

Icegram VS OptinMonster:

Icegram is ideal for businesses that don’t want the hassle of a full online marketing suite and just want a solution for growing their lists. At Icegram, we’re focused on helping customers grow their email lists and delivering the best possible experience to them.

Icegram is similar to OptinMonster in that it’s also a freemium plugin that is used for displaying popups or action bars. Unlike OptinMonster, though, Icegram does not have the option of subscribing at multiple price points and for some people this may be a deal killer.

One other disadvantage is nothing other than the fact that it doesn’t work with any platforms and is only compatible with WordPress sites which can be an issue for some people who are trying to reach out and get traffic from those who normally come to different channels.

If Icegram could expand into giving more options it would help improve its overall popularity as well.

Icegram is a great option for anyone wishing to display simple popups or action bars on other platforms besides WordPress. Icegram isn’t only capable of creating popovers,

It can also add in the ability to create gates and landing pages for any site, whether it be built on WordPress, Joomla!, Drupal, or any platform available online.

Icegram has targeting rules and even a 2-step opt-in process. When you’re serious about getting results and driving conversions, you can use OptinMonster to customize any lead generation and conversion goals.

Icegram Pricing:

Icegram Pricing
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There’s a free plan. The pro plan costs $97 per year and the max plan costs $147 per year. All plans give you a license for just 1 site.

6. Ninja Popups

Ninja Popups
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Ninja Popups is a free WordPress plugin that acts as an add-on to Ninja Forms. You can show any Ninja Form you create as a lightbox popup or modal popup.

Ninja Popups is a lead generation WordPress plugin that helps you create a variety of eye-catching drag and drop popup forms in mere minutes. It includes 74 animations and effects for no additional cost!

Ninja Popups is a top-notch software application that allows you to decide where to place popups on the web pages and build them in a very easy manner. What’s better, it provides you with the opportunity to substitute traditional opt-in forms with Bars.

Furthermore, it comes along with social media logins, which will help you easily promote your newest content via Facebook or Twitter. Last but not least, this tool helps you monitor every action that takes place on your website for statistic insights over time!

Ninja Popups is ideal for those who want full control of their email tools AND don’t need advanced support. The downside here is that you have to use shortcodes to embed your pop-ups.

Ninja Popups VS OptinMonster:

Ninja Popups features
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Ninja Popups is suitable for new businesses or blogs that are just starting out. The tool is cheap, easy to use, and works entirely within your WordPress site.

If you want something inexpensive to play around with for a short time or if recurring monthly and annual fees don’t appeal to you, this tool is well worth checking out because it will save you money by not requiring any kind of payment at all.

OptinMonster and Ninja Form builders help you create interactive popups and forms. The big difference between the two is that OptinMonster gives you more design control in that you can create popup bars, slide-ins, and other types of campaigns.

Ninja Forms just lets you build popups with a little bit of coding, which can be a drawback if you want to customize how your popups look. Both tools allow you to use cookies to hide your popup after a certain number of times users have already seen it—for example, if they’ve already subscribed, don’t show them again for the next month.

Ninja Forms Pricing:

Ninja Popups Pricing
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Ninja Forms also offers a free WordPress plugin. The prices range between $39 and $149 per year.

7. GetSiteControl

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Getsitecontrol is a optinmonster woocommerce management tool that allows marketers to track calls, leads and prospects through WordPress dashboards. This SaaS-based lead generation tool pulls all the statistics directly from your WordPress dashboard

Getsitecontrol is an user friendly email list-building companion along with live chat software also. It features contact forms, notification bars, popup maker and integration for social media sharing.

Furthermore, it has a robust follow-up segmentation tracking & testing tool to use from within the dashboard. This solution is great for its functionalities and how well it integrates seamlessly with your website.

With this generation plugins for wordpress software, you have over 20 completely customizable opt-in form templates that will let you create a unique form to fit your website’s style.

Take advantage of the slide-in and full-screen styles, as well as floating and sticky bars. You can also choose from different kinds of forms such as modal pop-ups, buttons, or panels.

You can use exit-intent popups, floating notification bars, and slide-ins to capture your audience’s attention. This plugin was built with ease-of-use in mind, and they offer support around the clock if you need any help!

GetSiteControl VS OptinMonster:

Getsitecontrol Feature
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OptinMonster’s big sibling, Getsitecontrol provides a very similar yet more advanced solution so that you can run your campaigns more efficiently and effectively. Its biggest plus is the price: Getsitecontrol’s entry-level plan is about 3 times cheaper than OptinMonster!

OptinMonster offers a huge variety of features that are different from GetSiteControl. With OptinMonster you can integrate with email marketing services and send collected leads data to Google Sheets, along with creating an account you get instant access to a performance and response report to see how users interacted with your campaigns.

GetSiteControl Pricing:

Getsitecontrol Pricing
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Getsitecontrol has a free option and three premium plans which cost from $9 to $29 per month.Click on the below button to get started with the free trial.

8. WP Subscribe Pro

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WP Subscribe is a WordPress plugin that’s focusing on helping you build an email list . WP Subscribe is design to be as simple as possible. It’s a simple alternative to OptinMonster, making it easier to interact with your blog audience.

It’s a cleanly coded template that lets you create subscription forms that are both optimized for speed and appealing to customers, who only need a WordPress account. The customization options are limited, but you can edit the application via CSS to make your campaigns look exactly as you want them to.

Products that let you run the same preset campaign more than once in different regions of your website can be a great time-saver for running A/B tests or MVP landing pages.

WPSubscribePro VS OptinMonster:

In the free version, this WordPress plugin only allows you to create opt-in forms for widgets. However, once you’ve installed the plugin in your webpage, head over to your widget settings page to set up the opt-in forms. You can adjust the opt-in message text and customize the design using CSS – however not edit it using HTML and CSS.

In the premium version, you can create pop-up forms that are very versatile and support a variety of interactive animated effects. This feature gives you the flexibility to match the look and feel of your website. In addition, there are more options for form design including layouts for mobile devices.

There are a few triggers that can be used to display the opt-in form to your audience. For example, you could set up an exit-intent trigger that shows the pop-up when users scroll out of it quickly or else a timed delay trigger which displays the pop-up only after they have been surfing your site for x minutes.

Aside from those two triggers, you can use Aweber as a versatile email marketing service and it’s compatible with other applications like Mailerlite, Mailrelay, Mad Mimi, MailPoet and GetResponse.

OptinMonster offers premium features and excellent support to their users. However, this service requires payment for which you’re going to have to open up your wallet and pay for a plan.

WP Subscribe is a free plugin that provides basic services but the user won’t get any support from the developers themselves. The user could reach out to a third-party service provider or ask other WordPress users on their forum page.

WPSubsribe PRO Pricing:

WPSubsribePro Plans
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WP Subscribe is FREE, also comes with premium version.

9. Gist

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Gist is alos the best leadpages alternative, which is a game-changing marketing suite which has the extraordinary ability to transform your business. It’s an all-in-one cloud software and support toolbox that handles email, automation, live chat, live meetings, lead capturing and much more. Get Gist today!

Gist is like a spectrum for your website. It’s a platform upon which you can place opt-in forms and other revenue-generating applications, both on the website and in a diverse mobile setting. Gist works on the cloud so you never have to worry about hosting issues.

The toolset includes tools which can help you tailor your approach based on visitors’ needs, including exit-intent popups, welcome mats, sticky bar overlays and slide-ins.

Gist also lets you create automated workflows to direct visitors to specific steps or pages, or require them to tag and segment based on custom fields. Automated actions can also be used to send visitors further down the sales funnel by requiring that they complete more than one opt-in form.

This can help keep subscribers engaged with your brand, boosting effectiveness of targeted advertising forever! You’ll be able to target visitors who are most likely going to convert given their interests and location, reinforcing a sense of brand familiarity before the conversion even takes place.

The Gist features a drag-and-drop builder which helps speed up your time spent building forms while enhancing the functionality at no cost!

Gist VS OptinMonster:

Gist Features
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Gist competes closely to OptinMonster. It has many of the same core offerings like Aweber or MailChimp, including a powered marketing suite with over 80 additional tools and a fully-customizable and mobile responsive design. There’s also a free option to get you started right away.

Gist’s pricing plans let you choose from three levels of service; the lowest starting at $9/month for 1,000 contacts.

What to look in for the best OptinMonster Alternatives?

Now that you know a lot more about some of the OptinMonster alternatives out there, and you have an idea of what their various pros and cons are, it’s now time to think about how to choose the right tool for your needs.

1. Usability

Usability should be the number one goal for any product or service you use. There are a lot of technologies out there that take on some knowledge of how conversion works, HTML and CSS know-how, WordPress in general and simply how to go about building forms.

2. Ready Made Templates

Readymade templates are a great benefit for when you want to make forms to easily engage client and user feedback on your website but don’t have the time to build one from scratch. I personally like using those options because of how easy they can be customized to fit into my site’s branding – you could even make it feel like you came up with it yourself!

3. Responsiveness

It’s a fact that more and more people are surfing the web from their mobile phone than using laptops, desktops or any other device. In 2020, approximately 50.88 percent of web users will be using their phones to browse the web while only 46.39 percent will use a desktop computer.

If you want your business to remain in the business, then you have to make sure your site is responsive and conformable on all devices including smartphones or risk losing half of your potential customers!

You might need some expert advice on making this crucial decision because there are many factors involved when it comes down to what technology is best for your situation.

4. Analytics

You need to see what works and what doesn’t. Even if data isn’t your thing, knowing how effective your lead generation efforts are is essential. Where people engage most, where they come from, what they do and so on.

Analytics and A/B testing both contribute to this. Some of the best lead generation tools out there will have this built into them already!

5. Integration with third-party tools

Lead generation is a huge part of any inbound marketing strategy. However, it’s only the first step. You should connect with those leads by providing them with relevant content, information, and offers. There are many great tools that can help get the word out about your website or product.

6. Exit Intent Popups Feature

Being able to identify where, when and why a visitor is leaving your website can help you try to stop lost business from happening. In order to prevent these things from happening in the first place,

Offer incentives for users to stay on your website longer so that they will eventually make their way towards a purchase!

How can you do this? If a person is looking at something they want but might not need right away, offer them the chance of getting X% off or another discount if they instead select the option of making an account with you so that you may gradually build up a relationship with them as repeat customers.

7. Advanced Targeting

Advanced targeting with your popups and forms requires a ton of flexibility, as every site owner has different needs. There are a ton of ad-carrying tools on the market, so you can find one that fits you perfectly regardless of purpose.

These tools achieve this by giving site owners control over when and where a popup or form is triggered whenever they visit your website because each person who visits your page is unique in some way or another.

Wrap Up: Which is the best alternatives to OptinMonster?

The best OptinMonster alternatives remain largely opinions at this point. However, after taking into account several criteria such as user experience and pricing, we determined that ConvertPRO would be optimal for most clients in certain circumstances.

This product appears to the masses to exceed some of the more popular products on the market because of its varied features.

If you’re still wondering which option is the ideal one for your specific situation, then we suggest that any of the above recommendations will do just fine.

  1. ConvertPro – Best Overall OptinMonster Alternative
  2. Bloom – Easy to use alternative to OptionMonster Tool
  3. UnBounce – Best OptionMonster Alternative for lead generation
  4. SumoListBuilder – Best Popups Buider Software
  5. Icegram – Best Free OptinMonster Alternative
  6. Ninja Popups – Easy to use with advanced popups intergration
  7. GetSiteControl – All in one OptinMonster Alternative
  8. WPSubscribePro – Best Popups Notifcations Software
  9. Gist – Best Advanced OptinMonster Alternative

In conclusion, we hope that this list of alternatives to OptinMonster will help you find the perfect alternative for your business. If you liked this post, please share it with others you think might benefit from it, and if you have any questions, please leave a comment below. Thanks for reading! (Featured product: Nifty Tool)

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I'm a nerd at heart, but I'm also a professional. Building pocketlinko.com, plus a serial content manager, see me in charge of checking everything written for our site, as well as writing. I love to write! I’ve written for multiple websites, blogs, and papers here in Singapore. I have been a lover of all things tech and social media since I was a child. Currently, on our team, I’m in charge of checking everything written for our site as well as writing.

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