7 Best WordPress Landing Page Builders 2022 (+Free Trial)

Imagine having a main street home with a pitched roof and multiple windows on every floor, as well as front and back doors. Now imagine you could create any kind of variation you want so long as they had the same basic style and foundation in common.

Well that is precisely what a landing page is, but instead of building homes it’s marketing your business with conversion rates at the top of mind. Whether your goal is to sell an eBook or push more visitors to your homepage,

The most efficient way to get people interested in converting is by creating highly-targeted ads and emails that help funnel them down on one specific page that achieves their ultimate purpose in just two steps (a defined goal).

There can be so many options when it comes to WordPress, which is awesome – but that’s also one of its downsides. It’s because there are so many nice plugins to use. But, and always! As long as you’re working with a solid plugin that already has some great features laid out, it doesn’t take much effort or money to make a quality one.

Have you been working to create a high-converting WordPress landing page in your free time? Perhaps you’ve already created your own landing pages but are struggling to get those conversions that you know you and your product deserve.

You’re probably already aware of the importance of having a great lead page in place – and it’s one of the most common facets involved when trying to generate more traffic, leads, sign ups, leads and sales.

In this post, you’ll find the best WordPress landing page plugins in the market and what you should consider when a plugin for your needs is not available on the market or simply does not meet your standards.

The days of needing to hire a designer/developer for every landing page are over. Now, if you want to build your own custom landing pages from scratch,

There are WordPress plugins that let you make your own website without knowing how to code. Or alternatively why not use visual building blocks and make dynamic changes from within the page itself without ever having to think about coding that needs to be done?

Using the right kind of plugin is important to getting the best results when it comes to your WordPress landing page. That’s why in this post I’ll be talking about what kinds of plugins you should choose based on your specific situation.

List Of the Best WordPress Landing Page Plugins For 2022

  1. Elementor best overall quality landing page builders for wordpress under budget.
  2. Thrive Architect – Overall flexible visual landing page builder with in built popup builder
  3. OptimizePress overall light weight wordpress page builder
  4. LeadPages saas builder tool with most complex advanced features
  5. SeedProd easy to use wordpress page builder with creation of popup pages
  6. BeaverBuilder best all around wordpress visual landing page builder
  7. Divi Page Buildernative wordpress landing page builder plugin with A/B testing features

Reviews of the best WordPress Landing Page Plugins Compared

If you’re interested in finding a WordPress Plugin that will replace your current basic page into a great converting landing page, then read through our article! You’ll be able to see a detailed overview of the best WordPress landing page plugins builder specifically for the Wordpress website.

This includes both free and paid versions that you can use right away!

Best WordPress landing page builders
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1. Elementor

Elementor landing page builder
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Elementor is a drag-and-drop WordPress plugin that is used to build landing or any other kind of page. It puts the focus on using the best elements, rather than requiring the user to design everything from scratch.

It does come with several ready-made templates for landing pages, but it also functions very well as an all-purpose page builder for conventional content creation, in addition to managing your website’s visual appearance.

As far as Pro goes, that is a separate product from Elementor’s free version. However, if you want both of them at once, it’s possible to upgrade and pay for both at once so that you don’t have to buy them separately later on.

Elementor has a great drag & drop editor that you can use to make custom page layouts. (Get it? Drag & Drop? Come on, I had to work in the title of the post.)

Features:

Elementor landing page builder feature
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One of the reasons for Elementor’s popularity is that there is a free version of the plugin. While that version has some great features, you need the Pro version for the visual form builder & email marketing integrations. And a lot of other cool features (more on those in a moment.)

Elementor lets you build your page with a live editor that makes it easy to switch from the back end to its front end.

Elementor can be configured as one or multiple columns and it supports various custom modules like buttons, images, headings, sliders, and more. Plus, you can also use WordPress widgets without any conflicts.

What’s more, this piece of software has a drag-and-drop layout editor and it comes with 35 bootstrap templates. It also has an A/B Test function that lets you succeed in optimizing your list and the work you do to increase customer conversions.

And when you put all of these functions together, there will never be a question as to whether or not this tool is worth the price tag, which is something many businesses are worried about in today’s digital age.

One of the reasons elementor is so popular is that there is a freemium version of their plugin. That version has some pretty features and even comes with visual form building tools, but if you want access to their full range of capabilities you’ll need to upgrade to their pro version.

And when you do, we think you’ll be more than pleased with your purchase given that the interface for creating really gorgeous pages.

Pricing:

Elementor latest pricing
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Starting from $49 for a single site with 1 year of support, updates and extensions. Get the free version if you only want base functionality!

You can try the free version of Elementor at WordPress.org for very basic landing pages, but if you’re serious about landing page design, make sure you upgrade to Elementor Pro.

This gives access to a wealth of useful features like form widgets and tools to create engaging popups that are easily customizable and tested on mobile as well as desktop devices.

2. Thrive Architect

ThriveArchitect landing page builder
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Thrive Architect is a WordPress plugin that makes it easy to create conversion-focused landing pages and funnel pages easily, making WordPress the best online marketing platform.

If you’re familiar with Thrive Themes, you know all about the premium plugins and themes it offers. From the company’s headline optimizer to its Thrive Query Builder plugin and its quizzes, it knows what customers want. Its new theme and plugin; called Thrive Architect, are impressive products that match those wants perfectly.

You get a drag-and-drop page editor with full control over the mobile experience and all the conversion-focused elements you need. The visual editor is easy to use and lets you visualise changes as you make them on the front end, so your site can be fully responsive from day one.

Features:

ThriveArchitect landing page builder features
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As an online editor, Thrive Architect focuses on offering a truly interactive experience. For example, if you want to add text to your pages, you can just click on the page and type. You also get landing page automation functionality that connects with over 30 popular email marketing platforms as well as live chat and webinar services.

Add an email signup form to your landing pages on WordPress! Our system comes with pre-built integration for SurveyMonkey, MailChimp and GetResponse. All you have to do is select the integration that best suits your needs or connect with your favorite provider using Zapier.

You can create landing pages within your theme’s layout, start from scratch with a completely blank canvas, or load one of the 270+ page templates. The drafted template sets make it easy to build a sales funnel that fits together visually.

Thrive Architect is a quality WordPress landing page plugin. It has an extensive set of tools for use on your website or within WordPress and I would argue that it is a reasonable option for any Facebook advertising monitor who doesn’t need the capability of either the stand-alone software solutions or a more weighty solution like Instapage.

Pricing:

Thrive Architect Pricing Plans
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$299/year or $99/quarter as part of the Thrive Suite which supports a total of five websites.

3. Optimize Press

OptimizePress Landing Page Builder
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OptimizePress is a powerful WordPress plugin for easily creating stunning landing pages. You can use it as a theme with an integrated builder, or use a separate plugin that works with any other WordPress theme.

Things have changed within the WordPress plugin space, and if you’ve previously stopped using OptimizePress then it’s time to reconsider your decision because the new OptimizePress 3 visual, drag-and-drop editor is one of the best experiences that you’ll find for building WordPress landing pages.

Version 3.0 has been rebuilt from the ground up. It is now one of the most streamlined drag & drop editors I’ve tested so far. The name; “The Lightning Builder”, suits this editor like a glove and they were right to choose it!

Features:

OptimizePress Landing Page Builder feature
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OptimizePress has 40+ professionally designed landing page templates designed to increase conversions. OptimizePress allows you to easily edit and customize existing templates, or create new pages from scratch using the Design Editor.

The plugin works with several well-known email marketing services and WordPress membership plugins including e-junkie, Aweber, MailChimp and Paypal. It also works flawlessly with various Stripe payment gateways including Bitcoin.

If you want to run an A/B test, then Instapage might be the best choice for you, if not this is a really good tool that comes with their standard services.

A lead generation-focused WordPress theme is included and on some plans you will get your choice of a sales builder or an opt-in sales page that you can use to build an email list.

Pricing:

OptimizePress Landing Page Builder pricing
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OptimizePress 3 is available for $99, but you’ll need the $199+ Magnificent Bundle to access OptimizeFunnels and OptimizeCheckouts.

4. LeadPages

LeadPages landing page builder
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Leadpages offers a beautiful drag and drop page builder that can be used to create beautiful landing pages. The best part is, whether you connect the builder to your WordPress website or not,

You’ve got full control over how the page looks at any given moment. It’ll even let you skip traditional SEO entirely if that’s what you prefer but still let you build an opt-in form from scratch!

Leadpages makes it easy to create a landing page and deploy that landing page where you want. It currently boasts a very high number of active users and benefits from an ongoing stake in the future of WordPress, as the WordPress framework is supported by this plugin, in addition to its integrations with Leadpages.

In particular, Leadpages offers a variety of customizable templates which you can use to build powerful pages. And if you opt for the premium version of Leadpages, it’s possible to build entire websites on their platform rather than simply just landing pages.

Features:

Leadpages features
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The Leadpages drag and drop builder is easy to use and allows you to simply point and click to select any element on a page to edit it. You can also drag and drop widgets to add different elements including images, backgrounds, text, multimedia, call to action buttons, signup forms, and more.

Leadpages offers a huge variety of integrations, credit card-based checkouts via Stripe, and interactive popup builder tools. This version even supports building entire sites with Leadpages, but its functionality falls outside of the scope of this landing page builder.

They have special templates for you to use when building landing pages. Instead of making your own in Photoshop or Illustrator, you can now use their ready-made library which helps you save time and reach your marketing goals.

You shouldn’t expect all their designs to convert right away. However, some of them are close enough that they give quite a lot of people what they want instantly.

We found Leadpages to be a simpler, more streamlined way of creating landing pages. It has an intuitive interface that easily integrates with email marketing services.

For people who are just starting out building their subscriber lists this option is great because you can have a template-based landing page up and running in no time.

Pricing:

Leadpages pricing
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Leadpages costs $37per month (billed annually), although you’ll need at least the $74 per month Pro plan for access to A/B testing and built-in payments.

5. SeedProd

Seedprod landing wordpress page builder
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Landing pages have come a long way from the old clunky landing pages that used to use flash designs and non-interactive content. If you want to build a landing page for your business via SeedProd, this tool helps you to design your landing pages easily with no coding required. It saves you a ton of time.

Once upon a time, we knew about SeedProd as a defacto tool for creating coming soon pages. Now, it is more of a dedicated WP Plugin for the creation and management of pop-up landing pages.

Its latest version offers advanced conversion-focused elements & actions to build fully customizable lead generation and nurturing funnel pages.

It is utilized by roughly 1 million pros and can be used to build any type of landing page. That includes sales pages, opt-in pages, webinar pages, newsletter sign-up pages, thank you webpages, and more.

Features:

You now get access to a drag & drop visual builder which will help make all sorts of pages with ease. And because it comes packed with all the conversion-focused elements you need, your lead generation efforts will be better than ever before!

Start with a landing page template that’s right for you. You can transform your website using the Wix Website Builder or add a CTA button that links directly to your website checkout page.

You also get access to over 2 million stock photos. These pictures can be used for whatever purposes you wish and include things like: free banner templates, free blog themes and even free WordPress themes.

Additionally, with the new drag & drop WordPress theme builder you can customize your own WordPress template from scratch with SeedProd’s wide color pallet selection.

You also get access to over 2 million stock photos. These pictures can be used for whatever purposes you wish and include things like: free banner templates, free blog themes and even free WordPress themes.

Additionally, with the new drag & drop WordPress theme builder you can customize your own WordPress template from scratch with SeedProd’s wide color pallet selection.

Pricing:

SeedProd Pricing Plan
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Starting at $39.50, SeedProd offers a 14-day money-back guarantee. They offer a variety of price packages from which to choose and the more popular ones are the Standard Packages.

6. Beaver Builder

BeaverBuilder landing page builder
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Beaver Builder is a popular WordPress landing page plugin. It comes with dozens of ready-made templates that you can use as a starting point for your landing pages. Each template is fully customizable so you have full control over what elements and features to include or remove.

You can easily change the styling and color scheme or even add text overlays to match your overall design scheme. Beaver Builder has everything you need to build stunning, high-converting landing pages.

Although Beaver Builder may lack some of the more advanced landing page builder features found in products from website builders like StudioPress,

It does have an easy-to-use popups feature for gathering leads via email. It’s one of my favorite things about Beaver Builder and I always recommend it to other companies that want to collect email addresses from their users.

Features:

Beaverbuilder features
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With Beaver Builder’s blazing fast drag and drop page builder, a theme can be changed without affecting any of your existing landing pages. You can move them up or down, or add new elements to your pages such as graphics and widgets.

You can use the front-end visual editor to craft eye-catching layouts and designs for your own website. The layout editor works smoothly meaning you don’t lose any time waiting for it to save each time you make a change.

You can insert opt-in forms, contact pages, pricing tables, and other conversion-focused elements just as easily as customizing the columns of your page layout or adding a footer widget area, or changing the background image to your featured posts.

Beaver Builder is a highly capable WordPress landing page builder plugin. It’s offered by iThemes which have good reputation when it comes to their flagship WordPress membership plugin called Membership2.

Pricing:

Beaver Builder Pricing
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You’ll get free software with limited functionality when you use the WordPress download from their site at WordPress.org. If you like what you see, this could be your starting point for a professional-looking landing page created by WordPress.

You will also need the paid version of this plugin if you want to create professional-grade landing pages, but are contained within the free package that comes with premium features.

Starting from $99 per month you can build an unlimited amount of websites while getting hands-on support for the first 12 months.

7. Divi Page Builder

Divi landing page builder
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Divi is a popular drag-and-drop page builder that comes in both a theme and plugin version. For landing pages, you’ll probably be more interested in the plugin version, which you can use with any other WordPress theme. It’s widely regarded for its versatility and high-quality appearance.

You can easily build beautiful designs with Divi’s huge library of design elements including ready-made templates and its clever point-n-click interface. You can very quickly create new layouts, edit each element and adjust the spacing between them.

Features:

One of the features that come with the Divi Builder plugin is A/B testing, which lets you compare different elements and see which performs better on a certain design. For example, let’s say you are experimenting with buttons and have 3 possible button variations.

Using Divi Builder’s A/B testing feature, you can run user tests to see which element gets more clicks or better yet -make your decision yourself by exporting a specific subset of your website visitors to view each variation separately!

Divi has an excellent user experience. Their landing page editor is both easy to use and intuitive. It connects well with social media. The company employs a team of staff to produce additional functionality on their website, including blogs and e-books.

Pricing:

Divi latest pricing
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Starting from $89 per year for a lifetime of hosting. There is no free version, and no free trial. However, Elegant Themes does offer a full 30-day money-back guarantee, and they also have a lifetime plan on top of that!

Why should you look for a landing page Builder for wordpress?

Landing pages are the pages where your customers arrive from either search engines or paid ad campaigns. These pages are designed to boost conversions and bring sales to your business and as a product manager, you want that because it means you’re likely to sell more goods or services.

If one has decided to sell a product or service through an online store, they will need to create an online storefront.

Make sure you have a killer sales page for every service or product that is offered on your website. If someone comes to your site from a search engine and lands anywhere besides one of these sales pages, they may be less inclined to follow through and make a purchase.

As a business owner and WordPress user, you will know that no one wants to spend hours learning custom code. You also probably don’t want to hire a programmer for every marketing campaign either.

That’s where the more information one has about landing page plugins, the better equipped one is to know what to choose for their specific project. Let’s take a look at why you might be interested in or would need this specific plugin. WordPress landing page plugin comes in handy!

1. Increasement In Conversion Rates

Landing pages are designed with a specific goal in mind, whether it be to sign up for a form, purchase a product or join a webinar. This is why landing pages are so successful when it comes to performing actions like these. With the help of landing page templates, you can optimize conversions.

2. Drag & drop visual editor for full customization

The thing you need to be aware of most while building your WordPress landing page is that everyone who uses WordPress has access to the code so you might have a hard time customizing it, routinely all of the landing page builders we are going to recommend offer drag and drop landing page intuitive builder.

3. Email signup for more leads

Leads are generated through places like email, social media, and search traffic. A tremendous amount of these leads are lost because they are sent to a website that has too many options and your marketing automation software is not equipped to recognize what the lead wants or needs.

Therefore, those links should be swapped out to lead to a landing page that has specific information related specifically to whatever the lead originally requested.

Whichever Wordpress landing page builder you wish to choose to have this feature element in it.

4. Boost SEO Ranking

There are different kinds of landing pages. Some landing pages might be mainly for PPC and others might be created for SEO purposes (sometimes even both).

The most important thing about a landing page is that it should be keyword optimized, user-friendly, responsive, and speedy.

If the right keywords are strategically placed in the content and on the page TITLE TAG of your site and you have an AMAZING sales page then you’re sure to rank very high in organic search results.

That’s because when people visit Google they’ll find your page amongst all the other relevant listings, which means there’s a higher probability they’ll wind up clicking on yours instead of one of your competitors’.

You can then take advantage of this high converting sales page to bring in new leads that may turn into actual paying customers!

6. Email marketing Integration

Landing pages and their content are really important for helping users convert. After all, there are quite a lot of products or services that could suit their interests so it’s only right to make sure that you have your bases covered when it comes to converting new leads into customers.

Though Elementor does have a number of integrations, it doesn’t necessarily support the platforms that you might want for your business such as Campaign Monitor and Constant Contact.

An example of this is with Thrive Architect. Designers can add code from a HTML form, which will send customers emails through that form. This enables you to not have to spend time integrating a tool like Zapier.

7. PreMade Designed Templates for every niche

On this list you’ll find a lot of eCommerce websites that make use of Thrive Architect. What’s great about Thrive Architect is that it allows users to create their own eCommerce websites by working in an intuitive drag-and-drop interface,

So website owners can be creative and develop their store the way that they want it to look with no limitations or restrictions. We love it so much we decided to mention it again!

WordPress Landing Page Builder: FAQs

What is the best overall landing page builder?

We here at Pocketlinko, strongly feel that Elementor is the best WordPress landing page plugin. It has a wide variety of professionally designed templates that you can use to create landing pages in minutes (without any code).

Which landing page builder offers the best value for multiple sites?

Both Divi Builder and Beaver Builder let you use the plugin on unlimited sites for under $100, which is tough to beat from a value perspective.

Which WP landing page plugin has the best templates?

That depends on how one assesses quality (design elements) and quantity (the number of landing page templates). Thrive Architect has the most landing page templates, but I think OptimizePress has the best-looking landing page templates.

Which landing page plugin has the easiest learning Interface?

I think the OptimizePress platform is the best way to create an income for your website. It’s possible as a blogger, but with OptimizePress I’ve never seen such user-friendly and effective squeeze pages that convert at such high rates before.

Which is the best landing page plugin for A/B testing?

The Leadpages editor has the most intuitive A/B testing scripts built right in. The Divi Builder also has a built-in A/B testing script and you can use the Thrive Optimize plugin to add A/B testing functionality with Thrive Architect as well.

Which is best for more than just landing pages?

If you want the most versatile tool, I think it’s got to be Elementor Pro because it also offers pop-ups, theme building and other features that can really ramp up your web design capabilities.

Wrap up: Which is the Best WordPress Landing Page Plugin?

We believe that Elementor is the best WordPress landing page plugin. Elementor has templates designed by professional web designers that any editor can use to create amazing landing pages, without code or programming. You can edit your pages in real-time, and see changes instantly as you make them.

If you’re not comfortable editing your pages directly from the front end, you can also do it from the back end of WordPress – and there are other tools for collaborating on your designs with other team members if you need to get multiple opinions or share ideas before moving forward.

We picked Elementor, OptimizePress as the top landing page builders for mid-sized companies. This selection is based on their feature sets and the number of available templates in the builder itself. Use standalone versions or one like Visual Composer if you prefer to have your editor ad plugin all in one.

If you’re looking for an alternative to Elementor, then OptimizePress is a viable option. However, it is slightly more complex to use and the price of the software is consequently higher as well.

Thank you for reading this blog post about how to choose the best WordPress landing page plugin! We hope it’s provided you with some helpful information to consider when picking a plugin for your site. If you have any other questions or concerns about how to pick a landing page plugin, please let us below in the comment section.

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Authored By📖:
Sophie Barnes

Sophie Barnes

I’m one of those people who couldn’t pick a stable career if my life depended on it. I’ve been a competitive figure skater, freelance writer, bar manager, eCommerce manager, SEM specialist, and now a UX writer and analytics enthusiast. I’m passionate about improving SEO and digital marketing, and I’m always looking for the next challenge.

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