6 Best SERP Tracking Tools & Softwares For 2023 (Top Picks)

A Search Engine Results Page (SERP) tracking tool helps you track your website’s SEO position for any keyword. It shows you the changes in your keyword positions and allows you to compare them with your competitors’ tracked data.

Are you looking for the best SERP Tracking Tools for a good keyword ranking tracking tool to track the ranking of your website’s keywords on Google?

I understand that it’s quite a challenging task to track hundreds of keywords, but luckily for you, there are some great keyword ranking tracking tools available with this great piece of research.

SEO professionals are always looking for tools that will help make their job easier. If you’re searching for the best keyword ranking monitoring tool, we have recommended some great options worth checking out.

Luckily, there are some decent choices out there on today’s market that can help you find SERP-tracking packages that fit in with your niche and will enhance your SEO endeavors.

Want to learn more about the best SERP checker tools to check your SERP ranking for your targeted keywords? If you’re like most online business owners, you probably have a few head-scratching questions,

And I can tell you from experience that there is no better way to answer those questions than by digging up data. I will help put your mind at ease.

Choosing the right SEO rank tracking tool for keyword monitoring can be difficult. In today’s post, we’re focusing on a few key options and explaining their features and pricing.

You can glide right into the list of topics you may have an interest in by choosing a section from within this Table of Contents.

Why Use SERP Tracking Tool For Tracing Site Keywords?

SERP is the acronym for Search Engine Results Page, or simply a ranking position assigned to a website based on search engines which influence the final SERP result.

It can take hours to track your SERP’s manually by typing search queries like “your keyword plus best software” into Google or Bing every day, and hope that the results haven’t changed. This task will also take up lots of your time, giving you less chance of doing something more important for your business.

Best SERP trackers are an effective tool to gain insight into the traffic your website receives from search engines. For a small fee, you can register your domain and monitor keywords – allowing you to view live results on a daily basis rather than a weekly or monthly one, like some other tracking methods.

Using the keyword rank tracking software, you can check to see which keywords are bringing the most traffic to each post on your website. If the rankings for these terms are going up, or if more and more traffic is coming in from them, then it means that your SEO strategy is working!

Competitive research can be easily done using rank tracking tools because you don’t have to manually search for your competitors.

Instead, you can simply enter their website address and find valuable information about their ranking strategies.

You may discover that a keyword that has proven successful for your other local competitors is limiting the growth of some of your higher-ranking pages, so why not take advantage of it?

List of the 6 Best SERP Tracking Tools & Softwares for 2023

Above, we have listed some of the best SERP Tracking Softwares that offer highly capable SERP features and help you to save time by their automation features.

  1. SERPWatcher – Best Overall SERP Software
  2. Semrush – Best Advanced SEO Software
  3. SE Ranking – All in One SEO Tracking Software
  4. AccuRanker – Best Keyword Rank Tracer Tool
  5. LonTailPro – Best Keyword Research Tool
  6. SERPStat – Comprehensive tool For Google SERP Tracking

Reviews of the best SERP Tracking Softwares

Now that you have a good understanding of what to look out for, let’s look at each All rounder SERP Tracking tool to try this 2023 year.

Best SERP Tracking Softwares & Tools
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1. SERPWatcher

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Mangools’ SEO tool, SERPWatcher, is one of the most well-known SEO tools on the market today. For max search engine optimization in record time, it’s a tool that you’ll find invaluable when doing keyword research campaigns.

Mangools is a company offering some of the best SEO tools on the planet, including SERPWatcher. But Mangools’ most popular product by far is KWFinder, probably because,

It’s one of the most effective keyword research tools ever created that allows users to know precisely and instantly which keywords people are searching for. You’ve never seen anything like it!

SERPWatcher is one of the many powerful SEO tools made by Mangools.

It comes with a basic plan that gives you 200 keyword lookups on a daily basis plus they offer premium services at affordable pricing and 1,500 looksup keywords per day.

This tool automatically tracks your search engine ranking, hence the name SERP Watcher.

SERPWatcher Features:

serpwatcher dashboard
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Once you purchase SERPWatcher offerd by mangools, you not only get access to this one single tool but also everything that mangools has to offer. Read below

Mangool offers a plethora of tools and access to a huge database of backlinks, which makes them an alternative to more expensive SEO platforms.

Users of the Mangool platform also get access to SERPChecker for on-page optimization; Link Miner for tracking keywords in SERPs;

Keyword finder for monitoring key phrases relevant to their business or product; and Site Profiler , which allows users to keep tabs on all the different sites they are working with.

It’s user-friendly tool which will help you to see your results immediately, in minutes! Simply add your website, type in the URL and location you want to track,

Choose whether you’re targeting desktops or smart phones and then enter your keywords.

In the SERPWatcher report, you will see a detailed picture of how your website is performing in SERPs.

It will show you each keyword’s ranking, change in positions, average position, best position, search volume and estimated visitors per month.


Mangools Pricing Plans
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If you need to track keywords, the price is usually around $29 a month for 100. For tracking 500 keywords it will cost about $39 a month. If you need to track 1200 keywords, the price soars to $79 a month when billed annually.

This charges are paid yearly. The updates in every keyword are done daily and you will get a discount of 40% if you purchase annual plan.

Review (A+):

This tool is ideal for beginners and is perfect as an entry point into the world of SEO. It’s also useful for bloggers, digital agencies, and even small-to-medium enterprises.

If you’re a part-time blogger or full-time blogger, , (their basic plan version of SERPWatcher) can help you climb the SERPs through detailed monitoring insight.

2. Semrush

Semrush SERP Tool
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SEMrush is excellent when it comes to tracking your keyword rankings. The tool has many unique features that a lot of SEOs (and digital marketers) use on a daily basis.

For example, the tool gives you a great overview of which keywords are ranking, which ones are just starting out and which ones have room for improvement.

Oftentimes that’s incredibly insightful information! It’s helpful if you’re trying to decide what keywords to work on and which ones to push forward with right away.

Quora and eBay are just two of the many brands that utilize SEMrush’s superb SEO capabilities. Their position tracking tool is useful if you want to track your keyword rankings across all devices in specific countries.

We use the same tool for Pocketlinko and all of our other companies. It’s great, isn’t it (Including HML platform)?

With the help of SEMRush’s position tracking feature, you can keep an eye on your sites SERP movement with regards to keyword rankings.

The tool shows who’s at the top and where they are, without you having to scan through each ranking individually. You’re able know who’s beaten you out and what changes need to be made.

Semrush Features:

Semrush rank tracking features
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SEMrush provides an all-inclusive ranking report. In it, you can see how many of the top three search results you own, a breakdown of how far your site is dominating each SERP in relation to the number one spot and even how much traffic your site is getting on any given day by viewing numbers over time!

Another powerful feature of SEMrush can help you to keep an eye on what your competitor’s keywords are! You can view their tools and contents as well, and then try to figure out how they work or what content they might be using.

In addition, SEMrush can be used to perform keyword research, find backlinking opportunities, conduct a detailed competitor analysis, find paid search opportunities (keywords), track social media performance and other things.


Semrush pricing plans
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For $99.95 /month(Pro Plan), you will be able to determine the most relevant keywords (when paid annually).

In addition to performing keyword and competitor analysis, you will also have access to keyword and URL alerts, the ability to analyze your website visitors, social media stats. Pocketlinko Readers get a free SEMrush 7 day free trial. Try SEMrush today and get the competitive edge.

3. SE Ranking

SE Ranking
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One of our favorite tools is the SE Ranking . This is a powerful tool that helps you keep track of your targeted keyword’s performance across a variety of search engines, regions, and devices. Additionally, this tool helps you know how risqué your competitors are operating their businesses.

Using its Keyword Rank Tracker feature, you can monitor your website’s search terms on Google, Yahoo, Bing, Duck Duck Go and StartPage.

With SE Ranking, you will also be able to identify other people who might have been using your website for finding information. By knowing what questions people ask about you or your company, you can improve the content of your website.

SE Ranking offers both white-label and API features that can be extremely useful for those who wish to share their project details & collaborate amongst one another.

SE Ranking Features:

SERanking SERP watcher
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That means, this software is designed in such a way that it has and API as well as white-labeling features which are indeed necessary for an entity to utilize the program and service collaboratively. It allows you to create sub-accounts to access only your project details.

The interface is easy-to-use and access, so managing your projects has never been easier!

In addition to tracking your search terms and positioning, you can use SE Ranking to closely track your traffic, measure the potential of your SEO campaign, analyze the potential of new content on your site and more!

What I like the best about this tool that has to do with index rank tracking is how it allows me to enter target URLs for my keywords and to know if my website shows up for any featured SERP spots in Google.


SERanking Pricing
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SE Ranking pricing plans start at just $18.6 a month if you pay for the year up front. The price increases based on how many projects are being tracked, keywords are being monitored, and pages are being audited every month.

You can also select a more expensive plan if you need to give access to tools to more than one person or if your workload is very high.

Review (A+):

SE Ranking
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G2Crowd has declared SE Ranking to be the highest-rated and most popular SERP tracking tool as it could provide more up-to-date information and contain flexible pricing plans.

This software is ideal for business owners who need their product/service available in front of their audiences faster than ever and have no time to lose!

SE Ranking is developed by and tailored to all kinds of marketers, including businesses owners, SMBs and digital agencies. No matter your business size or location, SE Ranking is worth the investment.

With helpful features like accessible pricing packages and easy-to-use tools, SE Ranking not only promises you quality but speed as well!

4. AccuRanker

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AccuRanker claims to be the world’s fastest keyword rank tracker tool and is dedicated purely to this business of tracking keyword positions.

This tool is created for SEO professionals or agencies because it comes with price points that aren’t very affordable for small bloggers.

Although AccuRanker may have a higher price compared to other tools, it is one of the most effective rank trackers available.

The tool does what it is supposed to and can help show how to optimize your site for search engines using keywords accompanied by targeted landing pages.

AccuRanker Features:

AccuRanker features
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You can customize the platform to suit your business needs as it works perfectly for all the important platforms, and it is easy to use too.

You get automatic reports if you use their features like customized landing pages, so you can watch and keep track of your progress with this tool!

This tool is dedicated solely to the SERP tracking business, so it surely offers more premium features than the tools which I listed above.

Some of the features that would make it more helpful for digital marketers and SEO professionals are AccuRankers’s ability to track keywords in Google, Bing, YouTube, Baidu, and Yandex with advanced reports.

You can use this tool by creating an account and adding your site by creating a new project. You can add keywords through Google Search Console and fetch SERP results for your website.

AccuRanker uses complex algorithms and procedures to get the exact positions of targeted keywords.


Accuranker pricing
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The pricing plan is structured a little is complex, but it’s not too bad. You are able to save around 10% off the yearly prices if you sign up for a annual subscription, which isn’t terrific but also not terrible.

The prices is totally depend on you your needs, the basic plan starts with the pricing of $109 (when billed monthly).

Review (A):

Accuranker review
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AccuRanker is like a great baker. It makes it so that agencies who want to track ranking data for clients are well prepared. The prices can’t be beat, and this tool is especially useful in providing expert help with SEO data collection and interpretation.

AccuRanker has made all the necessary details super easy to understand for those who use the tracking service for their clients or even for themselves!

Accuranker has an easily accessible interface, and gives a clear analysis of what needs to be done. The Share of Voice, ranking distribution, and other important metrics are very interesting and user-friendly. Also worth a mention is that their customer service is second to none!

5. LongTailPro

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LongTailPro is a keyword research tool that can help you track and sort certain ideas about specific products or services.

With the LongTailPro search engine optimization tools, users will be able to see how often others are searching for a particular term or phrase and also what their conversion rates or ROI is if an ad was clicked on by someone who searched for those terms.

Working with popular search engines like Google, Yahoo! and Overture, you’ll get access to all of the useful data that comes along with them.

A great advantage for any business owner working in this day and age, the content that is created when using the LongTailPro program has a significant chance to go viral and find itself spreading far beyond one’s expected area of reach.

The big benefit of this software program is being successful in reaching people while saving time on your part as well.

LongTailPro Features:

LongTailPro Features
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In Short, Long Tail Pro is a keyword research tool which focuses more on finding long term value keywords for your website. It helps to check and analyze competitors on various factors and determine the profitability of the keywords based on their volume in your local search results!

LongTailPro was created by Niche Pursuits blogger Spencer Haws based on what he learned from affiliate marketing.

While Long Tail Pro is primarily known for Keyword Research & Analysis, the tool also helps monitor rankings and assess SEO competition through its SEO: Rank Tracker.

The RankTracker feature for tracking keyword rankings online can allow you to add two website URLs in order to track the rank of a given keyword. At this time, 30 trackers terms are allowed and reports will detail the dates

(Yesterday, Last Week and Last Month) when changes have occurred on said keywords along with their corresponding ranks at those particular times. It will also track the daily shifts in keyword positions.


LongTailPro Pricing
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LongTail Pro is a keyword research tool for your computer that runs on Adobe Air.

It costs $25/mo when paid monthly but you can get a discount with our link below! It also provides 800 keywords and search engine result placements for a base package that can be upgraded to up to 1,000 for tracking the position of keywords in SERPs.

Review (A+):

LongTailPro review
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Longtail Pro is a simplistic and efficient keyword research tool which you can download onto your computer and have easy access to when you need it.

The best use case for Longtail Pro is to quickly do some keyword research on the fly, which may prove to be quite useful if you’re using other tools that don’t have quick access options.

Most SEO solutions on the market will try to sell you their services by saying that it is both effective and affordable. That’s really rare and comes at a premium in many cases. But with LongTail Pro SEO optimization,

I believe you get the best of both worlds without spending too much or forking over major amounts for maintenance fees.

6. SERPStat

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Serpstat is one of the most comprehensive tools for Google SERP tracking and keyword analysis. Here, you’ll be able to view the data showing your own website’s position in Google’s search results.

You will also be able to conduct keyword research, find backlinks and check the competitiveness of a given keyword.

By following their comprehensive tutorials, you’ll be able to leverage this tool to improve page rankings and build a website that performs well on Google.

They have an attractive interface that is rather easy to use and understand so we highly suggest using it as one of your primary applications when getting started.

The tool offers a clean dashboard where you can control all your settings and perform different actions. To track your search term rankings, go to the Rank Tracker option.

SERPStat Features:

SERP Stat Features
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It ALSO helps you do keyword research, tracks their positions, and it also helps you with a lot of other things like what social media platforms your competitors are using besides Google as well as how they’ve been ranked recently!

The proactive and responsive customer support of SERPStat is something worth mentioning to potential customers who might be interested in the tool because it allows them to answer questions from those who’re paying for the service or thinking of signing up with them.

SERPStat is a reputable tool that helps bloggers and website owners with SEO, PPC, SMM projects. Many bloggers swear by this web application and recommend it to their peers as a must-have resource for doing Keyword research.

Serpstat lets you view the position changes of your search terms, compare them with your competitors, group your keywords from your dashboard. You can even integrate Serpstat with Google Analytics and view important data about your visitors!

While SERPStat may not be free, it is probably the number one tool that can help you with ranking checks. It offers more visual reports and an intuitive dashboard. In this report, there are graphical charts and graphs which make it easy to understand data which can further be drilled down upon.


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The base pricing begins at $55/month when you choose their annual plan but if you sign up for a monthly plan, you’ll have to pay about $69/monthly.

The proactive and responsive customer support of SERPStat is something worth mentioning to potential customers who might be interested in the tool because it allows them to answer questions from those who’re paying for the service or thinking of signing up with them.

Review (A+):

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SerpStat is using large data sets. This is evident when they look into long tail / low volume keywords. SerpStat produces more accurate results than many other tools on the market, while being affordable compared to the best of breed tools like LongTailPro and SemRush.

In addition to this, SerpStat has a competitive analysis tool that is one of the strongest ones on the market both in terms of features and reliability.

There isn’t much I dislike about the this top SERP tracking tool software. However,it would have been great to see some cheaper pricing for medium sized businesses.

Comparing The best SERP Tracking Software

The following table would help you in getting a quick look at the comparison between the prices and the ratings of different software tracking tools. Using this information, it would be easy for anyone to choose from these tools which one is better for them.

This comparison is done on the basis of certain standards set out by those who previously reviewed these tools. These are given a rating of 1 to 5 where one stands for the lowest and five stands for the highest rating.

The ones that are rated above 4.5 to 5 are highly recommended.

SERP Tracking Tool















SERP Tracking Tools: FAQs

Still not sure which SERP tracking tool is the best for you? With so many different options to choose from, it can be tough to know where to start! These basic FAQs which are always asked by readers about choosing the best SERP tracker for your needs.

What is SERP?

SERP stands for Search Engine Result Pages. These are the pages that are generated by search engines like Google, Bing, YouTube, etc., as a result of user-entered queries.

What is Keyword Ranking Tracking?

Keyword rank tracking is a way to see the movement of your keywords in SERPs over time and this will allow you to determine how efficiently your site is performing based on a specific keyword.

How SERP Tracking is Useful for My Website?

One of the most effective ways to check if your website is growing on search engines is by using keyword ranking tools.

The trending keywords in SERP will enable you to determine what kind of overall awareness the site has been getting and therefore you can take note of how it affects your organic traffic, land page visits and click through rate.

These types of tracking tools let you see where certain sites are ranked with regard to search engine visibility, which can help guide your plans for further marketing efforts depending on what’s already been set up already.

Which is the Best SERP Tracking Tool?

I personally recommend you try Mangools and Semrush, tools that I use to my website track the position of keywords in Google. I am also happy to share with you some alternative options like AccuRanker and Long Tail Pro.

How do I track my SERP?

There are several methods to track your SERP. The most accurate way is to use the Google Search Console, which is free for all webmasters and SEOs. From here you can track your keyword rankings, impressions, click-through-rates and more.

There are some limitations, since only limited search queries are allowed to be tracked per day. Free alternative to Google Search Console is SERPWatcher. It’s not as accurate as Google Search Console, but it can be used without any limitations.

The last one is SERPstat and semrush. It’s a paid service, but it gives you a lot of data, so it’s up to you if you want to fork over some dollars month for it.

What do SERPs include?

Search engine result pages (SERPs) are the pages that you get when you search for something online. SERPs are actually a combination of search results and paid advertisements.

The top part of the SERP is where you find the organic search results. This is where your web pages will appear if someone searches for related keywords. Then there are the paid advertisements, which are the pay-per-click ads that are also shown on the SERP.

What is the difference between SEO and SERP?

SEO and SERP may sound like they’re related, but they’re not at all. SEO stands for Search Engine Optimization. SERP stands for Search Engine Results Page.

Google is the most popular search engine, so most people in the SEO community use the term “Google” when they say “search engine.” For example, “Google doesn’t like keyword stuffing.”

This means that Google doesn’t rank websites that use too many keywords in their content. The term SERP is more broad because anyone who uses a search engine is using a SERP. Even if you use Bing or Yahoo to search for something, you’re using a SERP. ‘

That’s because those engines send information to you, not the other way around. Google is the only search engine that users interact with. Therefore, SEO focuses on the search engine and SERP focuses on the user experience.


Tracking the position of the keywords in search engines like Google can help us understand how successful our content is, and how we might be able to maximize our exposure because it tells us where we rank in comparison to others on the web.

But just one word in a specific field like “SEO” might not paint a full picture by itself since there are so many ways it appears online (for example, “SEO company”, “Search Engine Optimization”, etc.) that it would take an unreasonable amount of time for someone to track them all manually.

We believe that SEMrush and Mangools, SerpWatcher are the best SEO rank tracker tool in the market. It is an all-in-one SEO toolkit and it allows you to monitor your rankings easily.

We hope this article helped you find the best rank monitoring tools for SERP tracking. We hope we were able to help you find a good SERP tracking software that fits within your budget and with the features and performance you’re looking for.

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Katty Mrvova

Katty Mrvova

Katy is a marketing and SEO writer who specializes in digital content creation. When not writing, you can find her traveling the world, discovering the next best coffee spa, or reading a good book.

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