6 Best E-mail marketing Tools: to Save You Time and Money

Thousands of trends have come and gone quickly, one of the channels that have remained and ruling the marketing trends and channels more or less the same is email + marketing.

Email marketing is one of the most powerful business tools for your online site disposal that can grow your not only revenue but also helps in diving existing for better engagement and build relationships.

Email campaigns consistently deliver a better ROI ( Return on investment) than any other marketing channel. Another additional plus point, it’s brilliant for building community and engaging with your customers on what feels like a one-on-one level.

It’s not easy how it sounds, setting up your emails properly can take a long time and same time it can be extremely lucrative. But to have a long-term successful email marketing strategy, you need to find the best email marketing services that fit your budget so that you don’t have to break your bank for cash.

We managed to remove 5 email marketing tools due to their poor ratings and managed to give you the best six that are booming in today’s industry.

Most email marketing tools, I found and reviewed have similar features only the pricing was different with some upgraded features. that’s why finding the best email marketing software for your business is crucially important and must invest time in it.

Good news, I have already done all the smart research for you so you don’t have to RE-invest and get started with the best email marketing tools the right way.

Email marketing is all about relationships to generate more leads and help in increasing sales and drive increase and to build the first relationship with your visitors and customers, picking up the best email marketing software really plays an important role.

That’s why I’ve put together the list of the top email marketing platforms that are booming right now and used by millions of online businesses out there. All the email blast service providers I am going to share offers unique features to explore so you can find the perfect email marketing platform to get the result you need.

Before we jump right into our list, Whether you’re starting a new email list from scratch or looking to migrate or switch to a new email provider, this guide will help you find the best email marketing service for your business.

What’s an email marketing tool?

An email marketing platform is a software/tool that lets you create and manage your marketing campaigns with a bunch of steps of tools with automation features and another bunch of features.

With the help of such a tool, you can also store emails from your visitors who signup on your website for thousands of purposes such as e-book downloads, newsletters.

They are generally SaaS (Software as a service) tools that are cloud-based and cost some small pricing depend on the plan and features.

Why does Choosing the best email marketing software service matter?

As mentioned above, email marketing has one of the best ROI of any channel in marketing. They are one of the cost-effective marketing strategies for any type of business does not matter if you have small, medium, or big business.

Emal marketing has been around for decades and never died like other marketing channels that are no longer today exists, it still earns an ROI of 4200% for every $1 you spend on your email marketing you have the ROI to earn back $42 in return.

In 2019, the average ROI was $42 for every dollar spent on email marketing, according to both DMA and Litmus.

organic distribution channels content marketers
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B2B content distribution channels (Image source: contentmarketinginstitute.com)

The success of email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your email delivers correctly to your inbox.

How to find the best email marketing service for you?

The email marketing platform I will be going to share with you will ultimately reduce your time and help in making your life easier by automating all the emails and marketing campaigns and making it easy to create beautiful and engaging emails to send to your subscribers.

A better email marketing service should enable you to create a highly customized drag and drop engaging email newsletter with an easy graphical user interface.

Here are some small recommendations looking for these six features when choosing the best email marketing platform for your online business brand.

  • Plenty of Email Templates
  • Simple Segmentation
  • In-Depth Analytics
  • Easy Automation
  • User Interface
  • SMS Marketing
  • Website and Landing Page Builders

Most importantly, a good email marketing provider ensures that each email you send through the tool does not end up in the spam folder. Having said that,

Let’s finally take a look at some of the most popular email marketing service providers and how they stack up against each other.

Top 10 Best Email Marketing Tools & Softwares

Best email marketing softwares
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  • Sendinblue: Best in one stop solution email marketing tool
  • MailerLite: Best for growth and engagement
  • OmniSend: Best for ecommerce businesses
  • ConvetKit: Best for entreprenuers,bloggers, creatores and many more.
  • Aweber: Best value for low subscriber count
  • Drip: Best all-in-one email marketing and CRM platform

1. Sendinblue

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SendinBlue is an all-one platform covering a complete SMS and email marketing software for businesses that includes SMS, Facebook, Chat, CRM, and more.

They also offer a fully automated email marketing solution for growing businesses. That means they help you to focus on the important tasks and put the great on autopilot with automation campaigns.

So if you’re just beginning your business and looking to grow your business list using some great email marketing tool plus your sales (Sendinblue software should be your first radar).

You can create a professional email in no time with the help of a combination of drag-and-drop email editors along with magic automation to optimize your email with chat, SMS marketing, Inbox, CRM, and automation.


  • Drag and Drop email customizer builder
  • 60+ responsive email templates.
  • A shared inbox so you never lose track of your customer email history.
  • A/B testing
  • Built-in CRM.
  • Built-in SMS and Chat.
  • Stay on top of performance as it happens and know about any issues as they happen with real time statistics
  • Email Heat map feature
  • Facebook Ads for lead generation.
  • Marketing Automation

Pricing Plans

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Sendinblue comes with a free plan which allows up to 300 emails per day to unlimited contacts. The premium plan starts the pricing of $25/month for up to 10,000 emails.

They currently offer four different pricing tiers:

Free — 0$ per month

  • Up to 300 emails per day
  • Unlimited contacts
  • Chat
  • SMS marketing
  • Email template library

Lite — $25 per month

  • Up to 100k emails
  • No daily sending limit
  • A/B testing
  • Remove the Sendinblue logo

Premium (Most popular) — $65 per month

  • Up to 1MM emails
  • Marketing automation
  • Facebook ads
  • Retargeted ads
  • Landing pages
  • Telephone support

Enterprise — Customized pricing

  • Customized email volume
  • 20+ landing pages
  • Customer success manager
  • Access for 10+ users
  • Dedicated IP

Try Sendinblue Today

Mailerlite is the simplest email marketing service that offers all of the essential features for both creators and small businesses. It’s a great option for anyone who wants the basic need for successful email marketing like surveys, automation, popups, and landing pages. 

If you are a creator who doesn’t need a ton of bells and fuss and just needs all the essential tools to start your newsletter right moment and send emails and do everything a marketing software is capable of then Mailer-Lite can be your next choice.

In addition to the basic features like the drag and drop an email- builder, pop-ups customizer this tool also comes with a rich text editor to create stunning emails for your newsletter, and many more. Mailer lite also offers tools for automation, which is another great additional feature, you don’t have to manually do the things which a tool can do just like landing pages, pop-ups, and surveys.

If you are a beginner to email marketing and feeling stuck with some email marketing software dashboard then let me tell you, this

Mailerlite dashboard appears to be one of the more understated platforms and full credits go for its clean design UI.UX dashboard. You can also enhance your subscriber by optimizing your campaigns with features like A/B testing.


  • Create amazing campaigns
  • Drag & drop editor for quick email asset builds
  • Rich text editor
  • Custom HTML editor
  • Newsletter templates
  • E-commerce campaigns
  • Pop-ups emdedded forms for more better leads in sites
  • Advanced Targeting features
  • A/B testing, experiment features
  • Built-in photo editing
  • Mobile-friendly email newsletters

Pricing Plans

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Mailerlite is free up to 1,000 subscribers for up to 12,000 emails per month. Here’s a look at the price points for MailerLite:

  • Up to 1,000 subscribers — $10 per month
  • 1,001 – 2,500 subscribers — $15 per month
  • 2,501 – 5,000 subscribers — $30 per month
  • 5,001 – 10,000 subscribers — $50 per month
  • 10,001 – 15,000 subscribers — $75 per month
  • 15,001 – 20,000 subscribers — $100 per month
  • 20,001 – 25,000 subscribers — $120 per month
  • 25,001 – 30,000 subscribers — $140 per month

Mailerlite offers a 30% discount if you signup for annual billing, they are one of the most affordable email marketing software on our list.

Learn more and try Mailerlite for free.

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If you already own an eCommerce business or SAAS and looking for the best e-commerce email marketing software to increase sales, not your workload then OmniSend is tailor-made for e-commerce businesses tool.

They are an all-in-one email marketing automation tool that is widely known for its cater to eCommerce brands. Omnisend is an easy-to-use email marketing software that offers multiple features such as automated email and SMS messaging to generate more leads.

It includes pre-built automation for cart abandonment, welcome e-mails, transactional emails to help deliver buyer engagement, they do this by combining most text messages, web push, notification, email marketing, Google Customer Match, and Facebook ad retargeting to ensure you connect with the most customers as possible.


  • Built for nimble ecommerce businesses
  • Pre built email templates
  • Drag and drop email builder
  • Dynamic discount codes features
  • Pre-built Ecommerce Workflows
  • Drag & Drop Automation Editor
  • Pop-ups and forms aid lead generations.
  • Reports and analytics tracks sales features
  • More than 40+ Integrations
  • Fully integrated with all major ecommerce platforms (Woocommerce, Shopify, Big Commerce)

Pricing Plans

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Omnisend does offer free plans for up to 15,000 emails per month/ 2,000 per day. The annual plans and prices depend on how many contacts you have. There are other additional costs for SMS, only if you want to subscribe, however, if you go to their higher plan they offer SMS credits for free.

Free — $0

  • Up to 15,000 emails / month
  • Omnisend-branded email campaigns
  • Signup forms, boxes, and pop ups
  • Reports

Standard — $16 per month

  • Up to 15,000 emails / month
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support

Pro — $99 per month

  • Up to 15,000 emails / month
  • $80 in free SMS credits / month
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting

Enterprise — Custom pricing

  • Unlimited emails
  • Free SMS credits
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting
  • Email migration
  • Dedicated account manager
  • Deliverability support
  • Custom IP address

Learn more and signup now at Omnisend.

4. ConvertKit

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Convertkit is widely used by everyone and fits best for Influencers, Bloggers, Video producers, musicians, artists, Creators and e-commerce businesses, and many more. They are one of my favorite email marketing services. They are perfect email marketing software for all stripes.

Their clean interface platform more focuses on engaging your customers or audience with beautiful drag and drop landing pages, eCommerce platforms, and membership sites. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more.

If you want to build automated email funnels at very small pricing, ConvertKit would be the ultimate option for you to consider. They also come with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.


  • Sell digital products built with tools for creatores.
  • Create personalized email marketing campaigns
  • Professional landing and signup forms
  • Automation of Sales Funnels to send content to your subscribers automatically
  • Share your ideas with a custom landing page

Pricing Plans

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Convertkit offers a fully free plan for up to 1,00 email subscribers and paid plans starts are $29/per month. Convertkit pricing is based on the number of subscribers you have.

  • 0 – 1,000 Subscribers — $29 per month
  • 1,000 – 3,000 Subscribers — $49 per month
  • 3,000 – 5,000 Subscribers — $79 per month

Get started with ConvertKit’s free 14-days Trail to test it out your own.

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Aweber is another great email marketing platform that’s great for small businesses, entrepreneurs, creators, and teams. It includes a free drag and drops email builder, templates, automation and workflows, A/B testing segmentation, autoresponders, and tons of other integrations.

Their pricing structure is really simple and top-notch for those with small lists up to 500 subscribers less. Unlike other email marketing tools, features and capabilities for plans are different price points but Aweber offers a bunch of features with every plan.

Their clean drag and drop builder makes it easy to use for anyone who needs to build quick emails and landing pages for a new campaign.


  • Drag and drop landing page builder
  • Automate email content creation by latest post from your blogs.
  • AI powered email template designer so you can create stunning emails quickly.
  • Unlock the power of Canva for email marketing images 
  • Sign up forms
  • Automation
  • Third-party integrations
  • Subscriber segmentation
  • 700+ pre-built templates

Pricing Plans

AWeber is free up to 500 subscribers. Here’s an overview of the pricing tiers:

  • 0 – 500 Subscribers — $19 per month
  • 501 – 2,500 Subscribers — $29 per month
  • 2,501 – 5,000 Subscribers — $49 per month
  • 5,001 – 10,000 Subscribers — $69 per month
  • 10,001 – 25,000 Subscribers — $149 per month

Try AWeber for free today

6. Drip

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Drip is one relatively new platform and one of the advanced email marketing platforms on our list. It’s a CRM that offers email marketing for e-commerce businesses because of its seamless integration with e-commerce e platforms like woo-commerce, Shopify, magneto, and others.

They are a great option for eCommerce businesses merchants because they offer smaller independent shops the same powerful automation as a larger e-commerce store. As such they’re great for newer brands looking to get a leg up.

Drip also integrates SMS marketing, elevating it into a sphere few email marketing platforms play. With Drip you can also track e-commerce metrics related to customer intent and purchase behavior.


  • CRM for Ecommerce stores
  • Automatic revune attribution
  • Communicate with your customers from email to SMS to social and beyond
  • SMS automation to drive engagement with buyers
  • Segmentation and reporting on email campaigns

Pricing Plans

Drip pricing is based on the number of customers in your account plans. However they also free trial and all plans come with the same features and benefits.

  • 1-500 subscribers — $19 per month
  • 501-2,000 subscribers — $29 per month
  • 2,001-2,500 subscribers — $39 per month
  • 2,501-3,000 subscribers — $49 per month
  • 3,001-3,500 subscribers — $59 per month
  • 3,501-4,000 subscribers — $69 per month
  • 4,501-5,000 subscribers — $79 per month
  • 5,001-6,000 subscribers — $99 per month
  • 6,001-7,000 subscribers — $109 per month

Try Drip for free 14 days with a trial.

Best Email marketing services for 2023

The best email marketing service depends on what you’re looking for. Here’s a quick list of the top options on my list.

  • Sendinblue: Best in one stop solution email marketing tool
  • MailerLite: Best for growth and engagement
  • OmniSend: Best for ecommerce businesses
  • ConvetKit: Best for entreprenuers,bloggers, creatores and many more.
  • Aweber: Best value for low subscriber count
  • Drip: Best all-in-one email marketing and CRM platform

Bottom Line

I know there are other many email marketing tool but not every tool are best, so I have picked the best and best email marketing tool from the open-source articles and made a list of best SIX email marketing tool.

I also made sure to include something for everyone here, most of these email marketing tools come with free trials with robust features without even need to upgrade to a paid plan.

My best recommendation for the best email marketing software goes with Convertkit, they offer everything for any type of business owner needs no matter if you are an eCommerce owner or just blogger or musical they have features for everyone at very affordable pricing.

Which email marketing tools have you used before and which one would you recommend? LET US KNOW DOWN IN THE COMMUNITY COMMENT SECTION BELOW.


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I'm a nerd at heart, but I'm also a professional. Building pocketlinko.com, plus a serial content manager, see me in charge of checking everything written for our site, as well as writing. I love to write! I’ve written for multiple websites, blogs, and papers here in Singapore. I have been a lover of all things tech and social media since I was a child. Currently, on our team, I’m in charge of checking everything written for our site as well as writing.

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